They took advantage of improved communications technology to sell a plethora of affordable goods to consumers across the United States, put local merchants out of business, and opened scores of enormous distribution centers. Sound familiar? It's not who you think, unless you’re thinking of Sears and Roebuck. We've got their old catalogs, which today serve as a nostalgic time capsule and a beautifully illustrated guide to the economic history of the average American.
Life Magazine: a touchstone of American culture for nearly a century. In this episode, Ken Gloss provides some fascinating background on the enduring popularity of Life among amateur collectors, and the unique way its content, photography, and advertising captured the zeitgeist. Can you guess the magazine's rarest and most elusive cover?