Today in the studio we’ve got some beautifully illustrated issues of Collier’s and Harper’s Magazine from the early 1900s. In magazines from this era we start to see the first automobile advertisements pop up, selling hand-crafted and extremely expensive Speedwells or Pope-Hartfords to affluent Gilded-Age readers. After the Model T made driving accessible to the middle class, the car and its infrastructure would reshape American life, but at this time there were few gas stations, no roadside assistance programs, and not so many paved roads. Hop in for a tour of vintage car-culture on this speedy new #brattlecast.
Brattlecast #166 - Early Road Trip Books
Today in the studio we have a copy of New England Highways and Byways From a Motorcar by Thos. D. Murphy. This beautifully illustrated volume guides tourists on a then-novel automobile journey through early 20th century New England, with visits to charming towns, historic churches, and the rugged Maine coast. We’ll also discuss even earlier tourism—promoted heavily by railroad companies—to the new national parks of the American West, as well as a 1916 cross-country travel memoir by an unexpected author. Pack some snacks, roll down the windows, and hit the road with us on this adventurous new #brattlecast.
Brattlecast #158 - Vermont Sheds Books
A university without books? Today we’re talking about the recent announcement by Vermont State University that they’ll be building an “all-digital library” and getting rid of print books as a cost-cutting measure. The decision has drawn a strong backlash from students and faculty, but, as enrollments drop, funds are slashed, and courses move online, it makes a gloomy kind of sense. Uncomfortable questions are being raised about the future of higher education in the United States. For the children of the rich, academia will continue to deliver a particular aesthetic experience—leafy quads, serendipitous browsing, and screen-free studying in a book-lined space—while for the rest it may shrivel into a bare-bones jobs training program. Join us for the discussion on this all-digital #brattlecast.
Brattlecast #152 - The American Cemetery
Today in the studio we have The American Cemetery, a monthly trade journal for graveyard proprietors and caretakers; all of the issues from 1929 have been bound into a large hardcover volume. While it may not seem like the most lively subject, The American Cemetery presents a darkly humorous juxtaposition of the mundane with the macabre. Ads extolling readers to “bury cemetery upkeep costs” share page space with landscaping tips, industry gossip, and photo illustrations of new and notable graves, giving us a fascinating window into early 20th Century funerary culture.
Brattlecast #148 - A World of Jell-O
There’s always room for Jell-O… cookbooks! As colorful and light as the iconic dessert itself, these recipe booklets were given out as free promotional items starting in 1904, and played a large part in Jell-O’s meteoric and jiggly rise to fame. Some feature illustrations by artists like Maxfield Parrish and Norman Rockwell; all contain congealed concoctions like Jell-O Chicken Mousse or Shrimp & Orange Jell-O Molds – possibly chic at the time, but disturbing to most modern palettes. Through these culinary collectables we can trace the history of advertising and even social life in the United States, as the pamphlets gradually pivot from addressing nervous young housewives to exhausted working mothers. Photogenic and squeam-inducing, retro Jell-O recipes are enjoying a semi-ironic online renaissance, popping up on twitter accounts like @70s_party, the cheekily named facebook group Show Me Your Aspics, and even in contemporary art. Listen to learn more (but don’t ever learn what it’s made from!) on a #brattlecast that truly breaks the mold.