Today we’re taking a look at some vintage issues of LIFE Magazine, half a truckload of which recently arrived at the shop. Full of iconic photojournalism and snappy graphic design, LIFE’s oversized pages are endlessly fun to flip through—and convey so much information about mid-century American culture. Listen to hear our favorite LIFE stories, from Woodstock to working moms, on this eye-opening new #brattlecast.
Brattlecast #148 - A World of Jell-O
There’s always room for Jell-O… cookbooks! As colorful and light as the iconic dessert itself, these recipe booklets were given out as free promotional items starting in 1904, and played a large part in Jell-O’s meteoric and jiggly rise to fame. Some feature illustrations by artists like Maxfield Parrish and Norman Rockwell; all contain congealed concoctions like Jell-O Chicken Mousse or Shrimp & Orange Jell-O Molds – possibly chic at the time, but disturbing to most modern palettes. Through these culinary collectables we can trace the history of advertising and even social life in the United States, as the pamphlets gradually pivot from addressing nervous young housewives to exhausted working mothers. Photogenic and squeam-inducing, retro Jell-O recipes are enjoying a semi-ironic online renaissance, popping up on twitter accounts like @70s_party, the cheekily named facebook group Show Me Your Aspics, and even in contemporary art. Listen to learn more (but don’t ever learn what it’s made from!) on a #brattlecast that truly breaks the mold.
Brattlecast #137 - Hollywood Calling!
The Brattle often rents books out as props, and sometimes serves as a set for student films, but recently, for the first time, a major Hollywood movie filmed a scene at the shop. The Holdovers, directed by Alexander Payne (Sideways, The Descendants) and starring Paul Giamatti (American Splendor, Billions) is set at a New England prep school over the winter break of 1970. We’ll talk about what it took to transform our sale lot into a part of Boston’s gritty, bygone Combat Zone (not much), where film crews find snow, and more show business secrets on this behind the scenes #brattlecast.
Brattlecast #130 - Edward Bernays, Father of PR (audio fixed)
On this week’s episode we’re talking about friend of the shop Edward Bernays. Known as “the father of public relations,” Bernays had an enormous influence on the way that products—and politics—are marketed to the American public. In the 1920’s he put a spin on Lucky Strike cigarettes as ‘Torches of Freedom’ (then worked on anti-smoking campaigns in the 1970’s) and he helped sell the idea that a modestly left-leaning Central American government was a communist menace in our own backyard. More importantly for our purposes, during the post-war housing boom he persuaded builders to include bookshelves in new homes, in a clever effort to sell more books. Learn more about Bernays, including how he met Ken, on today’s #brattlecast.
Brattlecast #106 - Tales of Ken's Father
People often ask Ken how to start a bookshop, but the truth is, he’s never done it. The Brattle has existed since 1825, and was in pretty tough shape when it was purchased by Ken’s parents, George and Dorrit Gloss, in 1949. Ken essentially grew up in the shop; legend even has it that his first word was “book”. All of us, to a certain extent, struggle to get along with our parents; imagine how difficult that relationship can become when your parents are also your coworkers. That difficulty is compounded even further if the parent in question is George Gloss: a larger than life local character with a passion for books and bookselling, a briefcase full of unpaid utility bills, and a penchant for firing Ken on a nearly daily basis. It was a real personality clash, and Ken eventually left to study chemistry, vowing to put his career at the Brattle behind him forever. Learn what drew him back in and what lessons he ultimately learned from his father on this week’s episode.
As things open up again, we’d like to encourage our listeners to visit our shop at 9 West Street in Downtown Boston to see this and thousands of other fascinating items!