In this episode, we continue our day-in-the-life series with the story of another relatively normal but less-than-perfect book buy. It’s a stumbling block that we run into fairly often: folks trying to sell books that they’re not emotionally prepared to part with. In this case we looked at the collection, made an offer, and waited about five years until its owner was ready to let go. In a classic case of indecision being worse than wrong decision, the books waited in a storage unit for all those years, absorbing rent money and developing unfortunate condition issues. Listen to learn more about the pitfalls of sentimental storage—and tune in next time for a look at an average work week at the shop.
Brattlecast #219 - Car Catalogs
Today we’re taking a look at the golden age of the American automobile, via a collection of car catalogs from the 1950s, ‘60s, and ‘70s. Full of slick illustrations and arty photographs (it was a great time for advertising, too), these catalogs recall a period of post-war prosperity, space race-inspired modernist design, and lax to nonexistent safety regulations. We’ll discuss which iconic mid-century models we long to drive the most—and delve into the pressing question of why new cars are so big and bland looking these days. Turn up the radio, buckle your seatbelt (if you have one), and join us on a nostalgic joyride through consumer history in this fast and curious #brattlecast.
Brattlecast #130 - Edward Bernays, Father of PR (audio fixed)
On this week’s episode we’re talking about friend of the shop Edward Bernays. Known as “the father of public relations,” Bernays had an enormous influence on the way that products—and politics—are marketed to the American public. In the 1920’s he put a spin on Lucky Strike cigarettes as ‘Torches of Freedom’ (then worked on anti-smoking campaigns in the 1970’s) and he helped sell the idea that a modestly left-leaning Central American government was a communist menace in our own backyard. More importantly for our purposes, during the post-war housing boom he persuaded builders to include bookshelves in new homes, in a clever effort to sell more books. Learn more about Bernays, including how he met Ken, on today’s #brattlecast.
Brattlecast #116 - Self-Service Food Stores
Today we’re talking about Self-Service Food Stores, a 1946 book published by the trade magazine The Progressive Grocer. The book evokes the enormous post-war changes in the way that Americans shopped for food, as a world of milkmen, butchers, and mom-and-pop grocery shops gave way to gleaming new supermarkets that offered lower prices, pre-packaged goods, and seemingly unlimited selection. These changes were made possible by the newly built highway system, advances in preservation and refrigeration, and produce imports from overseas. In this episode we reflect on how quickly the once futuristic supermarket has come to seem like the most natural way to buy groceries, and the possible social cost of all that convenience and fresh fruit.
Brattlecast #21 - The Spin Doctor
Ken and Jordan dive deeply into the work of Edward Bernays, "the father of public relations" and a longtime friend of the Gloss family. Learn about Bernays' role in building the modern American home and why he invested so much in the color green.
