Today we’re taking a look at some vintage issues of LIFE Magazine, half a truckload of which recently arrived at the shop. Full of iconic photojournalism and snappy graphic design, LIFE’s oversized pages are endlessly fun to flip through—and convey so much information about mid-century American culture. Listen to hear our favorite LIFE stories, from Woodstock to working moms, on this eye-opening new #brattlecast.
Brattlecast #130 - Edward Bernays, Father of PR (audio fixed)
On this week’s episode we’re talking about friend of the shop Edward Bernays. Known as “the father of public relations,” Bernays had an enormous influence on the way that products—and politics—are marketed to the American public. In the 1920’s he put a spin on Lucky Strike cigarettes as ‘Torches of Freedom’ (then worked on anti-smoking campaigns in the 1970’s) and he helped sell the idea that a modestly left-leaning Central American government was a communist menace in our own backyard. More importantly for our purposes, during the post-war housing boom he persuaded builders to include bookshelves in new homes, in a clever effort to sell more books. Learn more about Bernays, including how he met Ken, on today’s #brattlecast.
Brattlecast #21 - The Spin Doctor
Ken and Jordan dive deeply into the work of Edward Bernays, "the father of public relations" and a longtime friend of the Gloss family. Learn about Bernays' role in building the modern American home and why he invested so much in the color green.
