Today we’re taking a look at the golden age of the American automobile, via a collection of car catalogs from the 1950s, ‘60s, and ‘70s. Full of slick illustrations and arty photographs (it was a great time for advertising, too), these catalogs recall a period of post-war prosperity, space race-inspired modernist design, and lax to nonexistent safety regulations. We’ll discuss which iconic mid-century models we long to drive the most—and delve into the pressing question of why new cars are so big and bland looking these days. Turn up the radio, buckle your seatbelt (if you have one), and join us on a nostalgic joyride through consumer history in this fast and curious #brattlecast.
Brattlecast #170 - Magazines & Early Cars
Today in the studio we’ve got some beautifully illustrated issues of Collier’s and Harper’s Magazine from the early 1900s. In magazines from this era we start to see the first automobile advertisements pop up, selling hand-crafted and extremely expensive Speedwells or Pope-Hartfords to affluent Gilded-Age readers. After the Model T made driving accessible to the middle class, the car and its infrastructure would reshape American life, but at this time there were few gas stations, no roadside assistance programs, and not so many paved roads. Hop in for a tour of vintage car-culture on this speedy new #brattlecast.