Something interesting is happening: the Brattle’s traditional demographic of bookish older men (No offense! We love you!) is being edged out by younger, more diverse, and dare we say, hipper customers. Why? Our photogenic outdoor sale lot has become popular on Instagram, creating a cycle of visits, alfresco shopping selfies, likes, organic advertising, and more visits. We’ll talk about the ways that this social media-driven shift is changing the shop, and the irony of an ultramodern communication network luring people back into the arms of dusty old books, on this potentially viral #brattlecast.
9 West St.
Boston, MA 02111
617-542-0210 or 1-800-447-9595
One of America's Oldest and Largest Antiquarian Book Shops Est 1825
Brattlecast: A Firsthand Look at Secondhand Books
At one of America's oldest bookshops, there are just as many stories to be told outside the pages as in them. Join bookseller Kenneth Gloss and co-host Jordan Rich as they share entertaining conversations and histories surrounding Boston's favorite spot for bibliophiles.
Listen on Apple Podcasts, Spotify, Stitcher & Google Play Podcasts.