Today we’re looking at two classic American magazines: TIME and LIFE. Published weekly for most of the 20th century, these sister periodicals offer complementary perspectives on the biggest stories of the era, with LIFE’s vivid photojournalism bringing immediacy and emotional resonance to TIME’s in-depth reporting. They’ve always been popular items at the shop, but while past collectors sought out issues that commemorated special events or milestone dates from their own lives, a younger generation of readers are embracing these magazines for the design language they helped define—as archives of iconic mid-century modern fashion, architecture, typography, and consumer goods. Explore the way that objects slip from personal nostalgia into cultural history as time and life march irrevocably forward on this new-for-now #brattlecast.
Brattlecast #196 - One Magazine From Yesteryear
Today we’re leafing through the August 1942 issue of Ladies’ Home Journal. Although it’s just one magazine, it contains a wealth of information about women’s lives in World War II-era America: from hot fashion trends to newly available manufacturing jobs. There are beautifully illustrated soap advertisements, fiction by Pearl Buck, and a column in which First Lady Eleanor Roosevelt answers readers’ questions about why she never changes her hairstyle. Some of the content reads as humorously archaic today, while other sections could fit right into this month’s Vogue. Join us for a deep dive into homemaking on the home front in this victorious new #brattlecast.
Brattlecast #180 - LIFE Magazine Trends
They say that in life, change is the only constant, and this is true of LIFE Magazine collecting as well. While older readers collected specific issues for personal nostalgia reasons, their children and grandchildren find the magazines to be fascinating time capsules of mid-century American design, fashion, and culture. We’ll talk about the decline and unexpected resurgence of the LIFE secondhand market, part of the same wave of interest in vintage styles that re-popularized the vinyl record and the Eames lounge chair—both of which you might find stylish, copy-heavy advertisements for in an old LIFE Magazine.